#WantMore KOL Promotion

Promotion purpose:

1. Make MSport and related keywords into Twitter Trend
2. Get registered & deposit users
3. Provide better cooperation solutions for high-quality KOLs

The form of short-term cooperation is to give full play to the existing popularity of KOLs to achieve the purpose of acquiring and converting users

The long-term development is to increase the popularity of KOLs and help them to carry out professional promotion and realization, so as to realize the long-term and benign cooperative relationship of mutual growth.

(For the current MSport, and promotion and monetization can start immediately)

WANT MORE or WISH TO MSport

#MSport; #BVB; #Dortmund; #Borussia Dortmund; #MSport x Dortmund; #MSport x BVB; #WANTMORE

Promotion Period: 2022.3.20 - 2022.4.24

Promotion process:

1. Most KOLs initiated the #WantMore promotion to MSport;
2. After the user completes the registration and recharge, share a picture or video on social media using the hashtag #WantMore and @MSport official and @ to the KOL (the registered mobile phone number in MSport is required), and write down the permission; The specific reason for this desire;

3. KOL and the local team will choose 10 wishes, and then the global team will screen out 3 wishes for fulfilment or send sponsorship money. Users who are not selected send free bet;
4. If it is a winning user of Lagos, a staff member will send the bonus and follow up the realization of the follow-up wish, take pictures or video materials, and write content for follow-up brand promotion;

Campaign Promotion Channels: Twitter

Promotion Strategy

1. Live Sessions

Twitter Space – Each of the twitter KOLs will go live on Twitter space on a football weekend for at least 20 minutes to talk about the #WantMore campaign as well as take Q & A sessions with their followers.

2.Sponsored Ads:

We will run sponsored ads on Facebook & Instagram to create more awareness for the campaign.

3. Campaign Monitoring & Social Listening:

We need a tool like Brand24 for campaign analytics as well as monitor brand & campaign mentions across the internet.

4. Banners: We will develop several banners for this campaign. 

5. Unique link: Each influencer will be given a unique link for this campaign. 

6. MSport Promotions: KOL will also amplify other promotions on our platform.

Rewards:

Freebet: Top 100 participants will get free bets for sharing their videos.

Voucher Giveaway: KOLs will engage in a giveaway to drive sign up & deposits especially on match days. Days will be selected based on influencers availability within the week. All

Announcement of Weekly Choices: MSport will announce selected entries to be nominated for each week. This will be announced every Monday. This weekly announcement will drive more entries for subsequent weeks

Weekly Performance Review: Every week, KOL performance will be reviewed.

KOL Reward System for KOLs on MSport #WantMore Campaign

Content Amplification Strategy