#WantMore KOL Promotion
Promotion purpose:
- Make MSport and related keywords into Twitter Trend
- Get registered & deposit users
- Provide better cooperation solutions for high-quality KOLs
The form of short-term cooperation is to give full play to the existing popularity of KOLs to achieve the purpose of acquiring and converting users
The long-term development is to increase the popularity of KOLs and help them to carry out professional promotion and realization, so as to realize the long-term and benign cooperative relationship of mutual growth.
(For the current MSport, and promotion and monetization can start immediately)
WANT MORE or WISH TO MSport
#MSport; #BVB; #Dortmund; #Borussia Dortmund; #MSport x Dortmund; #MSport x BVB; #WANTMORE
Promotion Period: 2022.3.20 - 2022.4.24
Promotion process:
- Most KOLs initiated the #WantMore promotion to MSport;
- After the user completes the registration and recharge, share a picture or video on social media using the hashtag #WantMore and @MSport official and @ to the KOL (the registered mobile phone number in MSport is required), and write down the permission; The specific reason for this desire;
- KOL and the local team will choose 10 wishes, and then the global team will screen out 3 wishes for fulfilment or send sponsorship money. Users who are not selected send free bet;
- If it is a winning user of Lagos, a staff member will send the bonus and follow up the realization of the follow-up wish, take pictures or video materials, and write content for follow-up brand promotion;
Campaign Promotion Channels: Twitter
Promotion Strategy
1. Live Sessions
Twitter Space – Each of the twitter KOLs will go live on Twitter space on a football weekend for at least 20 minutes to talk about the #WantMore campaign as well as take Q & A sessions with their followers.
2.Sponsored Ads:
We will run sponsored ads on Facebook & Instagram to create more awareness for the campaign.
3. Campaign Monitoring & Social Listening:
We need a tool like Brand24 for campaign analytics as well as monitor brand & campaign mentions across the internet.
4. Banners: We will develop several banners for this campaign.
5. Unique link: Each influencer will be given a unique link for this campaign.
6. MSport Promotions: KOL will also amplify other promotions on our platform.
Rewards:
Freebet: Top 100 participants will get free bets for sharing their videos.
Voucher Giveaway: KOLs will engage in a giveaway to drive sign up & deposits especially on match days. Days will be selected based on influencers availability within the week. All
Announcement of Weekly Choices: MSport will announce selected entries to be nominated for each week. This will be announced every Monday. This weekly announcement will drive more entries for subsequent weeks
Weekly Performance Review: Every week, KOL performance will be reviewed.
KOL Reward System for KOLs on MSport #WantMore Campaign
Content Amplification Strategy
|
Content |
% |
|
#WantMore Contest Call for Entries, Twitter Space Conversations, Campaign Posts & Memes |
60% |
|
Matchday Call for Sign up & Deposit + Voucher Giveaway to drive more deposits |
25% |
|
Other MSport Promotions |
15% |
|
Total |
100% |
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Very Helpful, thank you William
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Very informative
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